(Image source: Wikipedia)
His name: Guglielmo Marconi.
Yup. In 1896 he was the first human to demonstrate a, “public transmission of wireless signals.”
This dude invented the radio.
Shortly after his little demonstration in England, morse signals were transmitted across open water.
And, while it would take another 10 years for the radio to reach the general public, it sure didn’t take the creators long to realize they could use it to sell stuff.
The first live broadcast was from an opera performance at the Met and guess what people did after it?
They bought show tickets!
Digital marketing strategy was born.
I bet you’re surprised. I didn’t mention smartphones, apps, Facebook ads or blogs at all.
That’s because digital marketing has nothing to do with the internet.